ARAAM

DUBAI, UAE / 2017
Client: TINKAH
/ LOGO / CONCEPT / BRANDING

Fortune favors the best breed.

ARAAM is a Thoroughbred Breeding & Horseracing Team
Based on the meaning of the word 'ARAAM', elements were abstracted to create a brand that communciates the pursuit of the ultimate prestige through the path of Glory, by notable achievements and sacri ces, in the world of Horse Racing & Breeding.

Transmitting the meaning of the name in the brand and communication is imperative and needs to reflect the sophistication and trayectory of the team. Also, engaging the user and market with a more avant-garde and alluring, but yet direct way of showcasing and portraiting this team and his legacy.

Credits owned by TINKAH®

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