Salsa Madre: K’utbil iik Na’

TULUM, MEXICO / 2012
Client: SECTUR MEXICO
/ CONCEPT / BRANDING / CAMPAIGN / EDITORIAL / PHOTO / FILM

La Madre es a la Familia, como La Salsa a la Cocina.

Salsa Madre: K’utbil iik Na’
Social campaign & Book for Chiapas State Government & Tourism Ministry, which promotes and helps 9 indigenous ethnic women by promoting their culinary sauce recipes.

A Mother is as important to the family, as a sauce to the kitchen. Elemental & ethnic approach for a Recipe Book & Social Campaign concept development as turistic gift from Chiapas State Government. 9 Women tell their stories and share their homes to connect with the audience in order to promote the culinary authenticity in each women’s town in Chiapas.

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