Azulik

TULUM, MEXICO / 2019
Client: AZULIK
/ LOGO / CONCEPT / BRANDING / CAMPAIGN / DIRECTION / PHOTO / FILM

Reconnecting the world tribe through art, nature & ancestry.

Luxury lifestyle brand created by ROTH.
Hotel brand focused on the ultimate luxury reconnection experience through nature, art and ancestry.

AZULIK Brand aims to reconnect individuals and tribes –both native and contemporary– with themselves, with one another, and with the environment. Working side-by-side with architects, artaisans and creatives, the brand was developed to enhance the ultimate luxury reconnection experience.

Credits owned by ROTH®
Photography by Santiago Baravalle

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/ LOGO CONCEPT

Natural Structure for Flexible Evolution.

By nature reinterpretation and creating a tripartite system, with a micro and macro structure, based on fractals, any initiative can be tackled.

The union of 3 important and equitable parts achieves a 4rd or 5th part, by the sum of all of them. A logical added value that creates another tripartite system.