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/ Design, Art & Creative Direction



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Mark

Azulik Mezcal



TULUM, MEXICO / 2022 
Client: AZULIK

/ LOGO / CONCEPT / BRANDING / PACKAGING / ART DIRECTION / PHOTO 

Reconnecting People with Nature, Art & Ancestry.


Embracing Nature’s Irregularities as Aesthetic Perfection. 
Azulik is a luxury hispitality brand created by Roth, primarily based in Tulum, Mexico. Azulik means Blue Wind in Mayan Language.

The Azulik Mezcal was created based on the concept of Biomimicry, which is imitating nature’s phenomena. The bottle resembles an object altered by the wind or the surface of water touched by the sun.

The packaging is made of mycelium (recycled mushroom pulp), which establishes the connection between Azulik and its tribe. Embracing the ideal of nature’s irregularities as aesthetic perfection. Making the bottle and packaging not only containers but biodegradable Art-objects.


Credits owned by ROTH®


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Mark