Bazaar Ik

TULUM, MEXICO / 2021
Client: ROTH
/ LOGO / CONCEPT / BRANDING /

A Bazaar inspired by Ancient Heritage.

Design Store exposing the creations of the Inter-disciplinary firm by ROTH.
A bazaar inspired by ancient heritage. Craft and design merge to create unique pieces to take the universe of AZULIK to your home.

In this new space for retail, we let intuition guide us. Inspired by an ancient heritage, our products capture the knowledge that resides in the hands of the artisans so you can take a piece of our story to your home.

Credits owned by ROTH®
Photography by Santiago Baravalle

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/ LOGO CONCEPT

Botanical Encyclopedia

The logo tries to reflect in the typography the concept of bazaar where miscellaneous objects are found somewhere; and natural forms of the concept. Each ‘A” of he logo could be the same letter, but never repeats. This is the same idea of each product.

Natural processes when joined in a certain configuration achieve unique results

The concept is based on the natural phenomena that occures in a unique and unrepeatable way, creating undeniably beautiful objects of nature. Shells, flashes of light and colors in macro and microscopic, cell mitosis, etc. This goes along with the creative process and the artistic creation of the products.

The icon represents a Sea Shell (BAZAAR IK), a shelter / natural space, protecting and exposing something beautiful and fragile such as a mollusk, creature or art object (artistic object of the creators of ByROTH).