Jungle Cuisine

TULUM, MEXICO / 2020
Client: AZULIK
/ LOGO / CONCEPT / BRANDING /

Reconnecting the world tribe through art, nature & ancestry.

Luxury Art Restaurant located in the middle of the jungle. Created by ROTH.
Hidden jungle restaurant. Local ingredients are transformed into medicinal gastronomy to reconnect guests with nature, art, and ancestry.

AZULIK Brand aims to reconnect individuals and tribes –both native and contemporary– with themselves, with one another, and with the environment. Working side-by-side with architects, artaisans and creatives, the brand was developed to enhance the ultimate luxury reconnection experience.

Credits owned by ROTH®
Photography by Santiago Baravalle

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/ LOGO CONCEPT

Botanical Encyclopedia

The logo is intended to resemble the fonts used in the scientific studies of fauna and flora of the 19th century, in reference to Charles Darwing and all those pioneers of natural research.

The Wisdom of the Jungle

The concept of the icon is based on two: Transmutation (alchemical) through scientific knowledge of the molecular composition of food and the benefits of the wisdom of traditional medicine of ancient peoples and sages. The icon represents the molecular structure and, in turn, an organic aesthetic like a flower or edible shape. Through wisdom and knowledge the health benefit is achieved.