Motocity Motoclub
![](https://freight.cargo.site/t/original/i/208df531ba18a5ae848889bfbe1c9207f5faf92501bf8c587aa1d4606126870a/004.jpg)
TULUM, MEXICO / 2016
Client: AZULIK
/ LOGO / CONCEPT / BRANDING / CAMPAIGN / DIRECTION / PHOTO / FILM
Victory through Speed.
MCMC Motocity Motoclub
Branding & Art Direction for a motorcycle lifestyle store franchise around all Mexico.
The Brand Concept is based in the unique and autenthic experience of riding, living and sharing as a motorcycle driver. To create a community of people around the freedom & lifestyle of motorcycles. Each store around reflects the brand core and adapts to the enviorenment & neighborhood in which they are. Boutique retail experience & bespoke service reflected on-site and in the graphic communication.
Credits owned by MC®
Retail Project by METRIK STUDIO®
GO TO WEBSITE ︎︎︎
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![](https://freight.cargo.site/t/original/i/dac2705caeeb568d56e85cbebc68f521b0e810a4f73a9fa69879e5e074a3d8de/003.jpg)
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![](https://freight.cargo.site/t/original/i/bab695fb6aac8577ff5b11e2f33cd521a4eb94a4e993d64ffa6940b0922a3df9/motocity-13.jpg)
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![](https://freight.cargo.site/t/original/i/b488bac3c7ac6fa171ecd375c652849eefde448df57a69ba7f99b304a4b9467f/MOTOR-GIRL-04-copy.jpg)
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![](https://freight.cargo.site/t/original/i/10fb2a3f596db5339b479147f884069f11235f13249ee8fde68d6304839ac117/poster1.jpg)
![](https://freight.cargo.site/t/original/i/053cac92f1c0ed775307ba71e39b71280a9e61d17faba6760958cd7e0688e9ae/door.jpg)
![](https://freight.cargo.site/t/original/i/ca2ec2c6935ac5205cec4d51634473d86e4ffd895c4946b18f6f72b5a93832b6/mc01.png)
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