Motocity Motoclub

TULUM, MEXICO / 2016
Client: AZULIK
/ LOGO / CONCEPT / BRANDING / CAMPAIGN / DIRECTION / PHOTO / FILM
Victory through Speed.
MCMC Motocity Motoclub
Branding & Art Direction for a motorcycle lifestyle store franchise around all Mexico.
The Brand Concept is based in the unique and autenthic experience of riding, living and sharing as a motorcycle driver. To create a community of people around the freedom & lifestyle of motorcycles. Each store around reflects the brand core and adapts to the enviorenment & neighborhood in which they are. Boutique retail experience & bespoke service reflected on-site and in the graphic communication.
Credits owned by MC®
Retail Project by METRIK STUDIO®
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